It can be really off-putting when there are so many social media platforms out there, and you feel you should be active on everything, here’s one way to re-assess your social media, and save some time along the way. Let’s focus on what platforms you are using. Don’t get too hung up on feeling as though your need to be active on everything. Pick two or three that you feel really comfortable with and use them well rather than spreading yourself too thin and letting it stress you out Here’s what I do, just as an example. I have an account set up on the following: Twitter, Facebook, Linked In, Google+, You Tube, Instagram & Pintrest. However I am not active on all of them all of the time.
My favourite Social media platforms are Facebook and Twitter, with Linked in as my third. Then I post to the others when I feel it’s appropriate too, or I simply schedule to them so that it doesn’t take any extra time. (Drop me a comment or message if you need help getting your head around scheduling) So, let’s look at what’s out there. I would recommend having a think about which ones you are most likely to use for your business, perhaps set up an account on the others, so that you at least have a presence, but focus on 2-3 and do those well.
Here’s a list of some of some different platforms to give you an idea. But by making a clear decision on which methods you’ll carry forward and which ones you won’t, you’ll be saving a lot of time switching between everything you feel you ‘should’ be doing.
Widely used, can be suited to practically all small business types. Facebook is popular, and easy to use. Scheduling is easy within Facebook if you are only using Facebook and twitter for example. Facebook can be linked to twitter to push Facebook posts across to Twitter also.
Popular and fast paced. A great business tool for making initial contacts, for sharing event details and to ask people to help share your message for you. A large reach can be obtained through twitter. Great for visual businesses, upload pictures to tweet and share.
Linked In began as a professional CV based social media platform, now evolving constantly to provide more engagement through groups, opportunities through jobs, and becoming more like a professional Facebook. Tagging others in posts, is a new feature, and adding projects, videos, and weblinks to your profile can help to share more about your business and show linked in as a valuable platform to engage and stand out professionally.
Great for visual businesses, expand your reach and drive traffic to your website, organise boards, and show what interests you. Pinterest focuses on the interest and is made up of people who gather around topics of interest rather than relationships.
Pinterest also offers more marketing potential than other social networks. Pinterest drives more traffic to websites than Twitter, LinkedIn, Google+, and YouTube, according to some reports. One in five Pinterest users purchase an item they have seen on the site. (Taken from ‘Practical E-Commerse’)
Google+ is a growing network with over 500 million users. Very similar to Facebook, google+ distinguishing features include Hangouts, Circles and Communities making this method a great form of engagement. Posts can be scheduled across to google+ from Hootsuite to save time sending content to additional social media platforms.
Another great platform for visual business, brilliant for your SEO, set up your own YouTube Channel, subscribe to others of interest and upload short videos, vlogs, and collage type video’s using photographs and music.
Great for visual businesses, quick & easy, and used widely by young people.
Please do let us know what you are opting for, or if you have any questions, comment below or send me a message. Perhaps you have some tips or have tried a few different things and have a favourite you’d like to tell us about. Pop over and chat in our free Facebook Support Group