Who are you actually marketing to?
- How much time are you putting into your marketing at the moment?
- Do you know where to place your marketing for maximum effect?
- Do you market to everyone, and hope that some of your marketing will be successful?
- What does the financial return on your marketing look like at the moment?
As busy Mums, our time is precious, so the time, money and energy that we spend on Marketing needs to be fully focused on those people who are likely to buy into us rather than marketing to everybody and hoping that some of it will stick!
To make your marketing time really effective and increase your return we need to get really specific about who you are actually marketing to.
Have you ever heard of a customer avatar? This is a great thing to create to help you when you are speaking to your audience.
What is a customer avatar?
This is a ‘pretend’ person that you will describe specifically, their age, gender, right down to giving them a name! You will be describing their traits, characteristics, and demographics.
Why create an avatar of your ideal customer?
You will know exactly who you are talking to,
You will know how to talk to them in your marketing, what tone to use, and what types of story’s to tell in your Tweets & Facebook posts, to newsletters and even your copy writing where appropriate.
You will know where to place your marketing to reach the right people who are more likely to buy into you.
You will have a better idea of what types of advertisements are suited to your ideal customer.
We buy from those people we know, like and trust. If your ‘ideal customer’ is so well thought out and described, that when they are reading your blog posts, or newsletters, and even sales letters, they get that feeling of “wow, this person knows me so well it feels like they are talking to me” then they are much more likely to read more, and have a desire to buy from you or look out for your future posts and be much more receptive to your marketing.
By writing marketing messages that speak directly to your ideal customer, you can address their fears and challenges with your solutions. This helps to establish a deeper level of trust, where you know your client better than they know themselves. Then they may even feel like they simply have to have your product or become a client of yours. They feel like you have read their mind, you have identified with their frustrations and their desires. Take the time to get into their heads and relate to their emotions.
You may find that you have more than one client type. Pick one to begin with, then you can repeat for another client type. This will help you to complete specific sales & marketing campaigns for specific ideal customer types.
To find out more about how to create your own avatar, we have a module with a series of questions to help you, and an example of how to write their story so that you know exactly how to form more of the ‘know, Like, Trust’ principle with your audience.
Our EMPOWER Group is an online support hub where we cover business topics sent to you to use in your own time (we know how busy it can be) with modules, videos and workbooks and even interviews with other experts in small business who you can model from and gain tips and ideas. There is a private forum for you to share ideas and challenges with like minded business Mums, and two local groups a month which you can attend (Don’t worry if you aren’t local, we send out all the content to you. If you like the sound of this, to find out more, simply CLICK HERE.
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To your success