How does it all work?
EdgeRank is the algorithm Facebook uses to determine the importance of a status update. The more comments a status update receives, the higher its EdgeRank. The higher the EdgeRank, the higher that update is placed in news feeds. In addition, Facebook will display that update to more people. This means getting comments should be your goal with your status updates.
Some Social Rules to Engagement
No one is looking to be sold to. People are on social networks to be entertained, get information, network and meet people so it’s essential that people who are in business do the same. Don’t harass people with sales pitches. Instead be helpful by answering questions and engaging in conversation. Most importantly, be human.
You may have heard sayings similar to these ‘People buy from people’, and people buy from those they know, like and trust. Engaging on social media helps build the relationships and trust that is essential in beginning any discussions on business transactions. Social media gives you the opportunity to communicate with people all over the world so take advantage of it by meeting new people and participating in conversations that you wouldn’t otherwise be able to engage in.
When to post for best engagement?
I have done a lot of research on this, and seen mixed views. The best advice I can share is for you to see when YOUR fans are online most, and schedule your posts in for these times. Download my handy tips sheet to see exactly how to find out when your fans are online.
Which type of posts should you use?
There are different types of posts you can include on your timeline; pictures, links, and text status updates. Knowing what types YOUR OWN audience likes to click on, share, and comment on will help you to get engagement. Facebook has a report in the “Insights” tab of your admin where you can find this data. I’ve shown you how to find this on the tips sheet.
Download your free tips sheet below with more tips and examples of posts you can use in your own Facebook posts.
Simply click the text above to download your tips sheet.
Pop over to our Facebook Page and let us know how you get on, or add a comment below to let me know what you found most useful, or even any of your top tips too.