We’ll talk about getting more likers on your Fanpage, but what I really want to highlight for you, is the fact that you will be looking for quality, not quantity. It’s better to have less fans who engage with you, than to have more fans but no engagement. We’ll talk about engagement in later blogs.
Here are some ways to encourage more likers to your page.
1) Fill out your profile page with searchable information:
This relates to your ‘about’ section. The text you put in this section will be indexed by search engines which helps you to attract more fans, so make sure you add some key words in here.
Make sure that you include the following:
- An overview of what your business has to offer.
- A link to your website and the best method to contact you.
- Any other information that will help your contacts understand your business.
- Link your profile to your page. There is an option in settings to do add your Fanpage URL to your profile section. People can then go directly to like your page.
2) Invite your current contacts to like your page.
There is an option within the page to ‘invite your friends’ or ‘Build Audience’ option and ask your friends and current clients/contacts to like your page too, ask them in person or by email, and encourage them to leave you a review.
You can also share your fan page on your own profile, through the news feed, or upload a list of email contacts to ask your current contacts to connect.
To avoid over promoting, you could do these options gradually over a period of time. Pick one way each month perhaps.
3) Give the option to ‘Like’ your page in many ways.
Facebook Like box – This is a social plugin you can add to your website to get people to like your page on the spot without having to go over to Facebook.
Email Signature – Create an email signature on your emails with your social media links underneath.
Business Cards – Add your Fanpage name to your business cards so people can look you up.
Store – If you have a physical store, have stickers on your window to encourage likers.
Receipts – Add your Facebook URL to your receipts & Invoices.
4) Give great value in your posts.
Make sure you know your ideal client well, so that you can tailor your facebook posts to that audience. Create content that will encourage your clients and fans to share with their friends.
Think about some of the content that has inspired you to click, comment or share. Make a note of these types of posts. We’ll cover what to post and raising engagement in the next section.
5) Be Consistent.
This will be relevant to how many fans you have and how much engagement you are getting, but you should be posting at least once daily, or up to 4 times a day if you have engagement building. Just remember, quality over quantity, watch out for more posts about enganging your community, it’s better to have less posts that are more engaging than more posts that are just pumping out promotions. Ask me for a complimentary session about raising your engagement.
6) Tag your page from your personal profile
Post about your business occasionally on your Personal Profile. If you tag your Business Page (type “@” and then start typing your Page name until you can select it from the drop-down menu that appears) rather than share the status, people who hover their mouse over your Page name in your post can easily like the Page right from your update.
7) Comment on others pages from your fan page.
Find similar fan pages, or pages you can relate too, and those your ideal clients would ‘like’ too, and like them from your fan page (You will need to go up to the top right of your page where there is a small icon of your profile picture and change to the option – Use Facebook as……..) From here watch your home feed of your fan page, and like other people’s posts and comment on them to build relationships. If you spend just 10 minutes a day, this will help your engagement and likes.
8) Facebook ‘Like Ad’s’
Target to Friends of Friends, to attract friends of your existing fans. You are more likely to target a quality fan this way. It is worth researching targeting first, as this is a ‘paid’ option.
Pop these ideas into practice and let us know how you get on.
For more information, and personal support, apply for a free consulataion to tackle your biggest challenge with me. CLICK HERE to apply.